Bangladesh Super League
BSL
Bangladesh Super League
Sponsors & Partners

Build the League With Us

Seven ways to align your brand with the most ambitious football movement in South Asia.

Title Sponsor

Lead the league. Anchor every broadcast, every stadium, every story.

Club Sponsor

Power one of eight regional clubs and own a piece of fan loyalty.

Stadium Sponsor

Naming rights to next-generation smart venues across the country.

Broadcast Partner

Match-day rights for TV, OTT and global streaming platforms.

Academy Sponsor

Fund the future. Back youth development from grassroots to pro.

Technology Partner

Co-build the smart-football stack: analytics, scouting, fan tech.

Community Impact

Sponsor scholarships, women's football and local activation.

What you get

A Platform, Not Just a Logo

Every BSL partnership is engineered around measurable brand reach, deep fan engagement, and long-term association with a national movement.

Broadcast Visibility

On-air branding across live TV, OTT and global digital streams of every BSL match.

Stadium Audience

Pitch-side LED, perimeter boards, and big-screen activation in front of full houses.

Always-On Social

Co-branded content across BSL channels — match cuts, club stories, behind-the-scenes.

Performance Reporting

Quarterly brand-impact reports: media value, reach, sentiment, sales lift.

Global Diaspora

Direct line to 13M+ Bangladeshis abroad through OTT, app and creator partnerships.

Hospitality & Access

Premium suites, player meet-and-greets and CEO-level matchday hospitality.

170M+
Domestic audience
13M+
Global diaspora
8
Regional clubs
100+
Annual broadcast hours

Partnership Tiers

Choose Your Level

Founding

$2M – $10M+ / year

  • Title or co-title rights across the league
  • Premium logo lockup on jerseys, pitch and broadcast
  • Anchor presence in all opening-ceremony content
  • Custom CSR program co-built with BSL Foundation
  • Quarterly executive briefings with league leadership
Discuss this tier
Most popular

Club Partner

$500K – $2M / year

  • Front-of-shirt or sleeve placement on a regional club
  • Naming rights to a stand or training facility
  • Co-branded matchday and academy content
  • Hospitality suite with 20 seats per home match
  • Local activation rights across the club's region
Discuss this tier

Activation

$100K – $500K / year

  • Category sponsorship (food, telecom, finance, mobility…)
  • In-stadium sampling and brand zone
  • Social-first content series with BSL creators
  • Match-night ticket allocation
  • Brand attribution in select league communications
Discuss this tier

Sponsor FAQ

How are sponsorship rights structured?+

Rights are split across league, club, stadium and broadcast tiers so brands can choose national reach, regional depth, or both. Every package is bespoke — we co-design with your team.

What is the minimum commitment?+

Multi-year commitments unlock the strongest media value and category exclusivity. Activation-tier partners can start with a single season.

How is performance measured?+

We deliver quarterly brand-impact reports covering media value (AVE+), reach, sentiment, share of voice, and — where applicable — direct sales lift via co-promotions.

Can sponsors fund social-impact programs?+

Yes. Through BSL Foundation, sponsor capital can be ring-fenced for women's football, youth scholarships, grassroots development and stadium accessibility — with audited impact reports.

When do BSL matches start?+

Founding-club inaugurations and the first competitive season are scheduled per the league rollout plan. Founding partners are onboarded ahead of public announcements.